Branding is important to businesses of all sizes. When you brand your products, you set them apart from the competition, build a loyal customer base and make them noticeable. However, branding doesn’t have to cost a lot. Here are some ways you can add branding to your products without spending a fortune.
- Use branded packaging
Whether you send an order through a courier or people buy something from your store, you should make sure it’s clearly branded with your logo. Invest in some branded carrier bags or plastic mailing bags, which work as free advertising for your store and ensure people know where their package has come from.
If you own a company that sells food products, you could also consider having food safe boxes and cups made with your logo, which looks neat and professional.
- Make some branded stickers
A simple way to add branding to products is to use branded stickers or labels. You can buy a label printer from DAL and then print as many labels as you need, or you can get them printed professionally for you.
Some ways you can use stickers and labels include:
- Putting them on product tags
- Using them to seal up packages and bags
- Sticking them on envelopes
- Using them around stores and in physical location
Stickers are an easy way to add branding if you can’t afford to pay for things like printed boxes and envelopes, and are cheap and easy to produce.
- Choose a logo and colour palette
If you want consistent branding between on and offline marketing, then you need to get a good logo, made by a professional, and also to decide on a colour palette to suit your brand. That way, if you buy anything for the brand such as packaging, you know which colours to choose. You can also use these colours on your website, leaflets and all other marketing materials, so people associate them with your brand.
Focusing on branding can be good for your business. It is what sets you apart from the competition and means that when people see your products, they instantly recognise them. Large businesses will often spend a lot on branding, which smaller businesses won’t be able to do, but there are ways they can inexpensively brand their products. From branded carrier bags to stickers, and even using the right colours, you can ensure your product stands out from the crowd.
