by Alex Schnee
If you are planning on running a successful online event, then you need to have a comprehensive marketing strategy that can encourage people to buy tickets and sign up. This means that you need to be able to promote it on multiple channels and that your branding aligns properly so that customers get what they want out of the experience.
Here are four things you might want to keep in mind when coming up with your plans for marketing and attracting the right potential attendees to your event.
1. Plan ahead
Even if you are planning on having a popular speaker as a host on your online event or you feel that it is too big to fail, you’re going to want to take the time to plan out your marketing strategy a few months beforehand. Not only do you have the logistics of setting up the event itself, but you also need to consider how you are going to present the event to those who want to join.
2. Find your social media platform
Social media is likely to be one of your best friends when it comes to marketing your online event, and you’ll want to do a deep dive into which platforms will benefit you the most. LinkedIn can be great for business-oriented events, while Facebook can be a great overall platform for reaching a number of types of people. Depending on what your chosen demographic is, you might end up promoting your event in several different places in order to get the interest that you need.
3. Create an ad budget
While social media can be a great tool for getting the word out there about your online event, if you really want to make an impact and directly target the right attendees, then you will need to have an ad budget. Running Facebook and Google ads can be one of the best ways to get the word out there for people who are specifically looking for event like yours. Remember to put some money aside for promoting your event through ads so you can have some guaranteed hot leads.
4. Have a quality landing page
Your landing page can either get people to sign up for your event without a problem, or it can cause some issues when it comes to getting people to follow through with their order. This is why you might want to use an additional platform instead of using Eventbrite WordPress to handle payments and registrations. The more efficient your landing page is, the more likely you will have registrants that will follow through with their order and will end up attending your event.
In summary
Marketing an online event successfully takes some foresight, a little bit of money, and creating a landing page that will convert. Once you have all of these pieces in place, you’re much more likely to have the event you’ve dreamed of.
