Did you know that customers read 93% of online reviews? That’s right! Consumers shop around with their fingers these days, not just with their eyes. If your business has a low rating on the app store, you are likely to have lost potential buyers. Hence, it’s essential to have your business reputation up to date to attract more customers and increase your sales.
1. Respond To Negativity In Public and Private
A negative review can hurt your business in more ways than one. Therefore, it’s essential to protect your online reputation by identifying the negative feedbacks and responding with grace to mitigate any damages. There needs to be a way to keep track of feedback, respond, and fix them. A reputation management software will help you manage all your reviews from multiple channels from a central point with ease and promptly.
Business reputation is the foundation of your branding efforts. It sets the benchmark for your other branding communications to work their magic. To be able to deal with negative reviews effectively, you need to be proactive in the following four areas:
- Monitor online conversations
- Keep your staff trained on reputation management
- Respond quickly to negative stories
- Communicate with all stakeholders
However, to be ahead of the game, you need good reputation management software to keep you organized and help you achieve your goals with ease.
2. Encourage Your Customers To Leave Reviews
You’ve built your brand and engaged your customers via email and social media, and now the time has come to encourage your customers to leave reviews. Asking for an honest review is one of the best moves you can make for your business.
A business reputation is like a social media profile; the more engagement, positive reviews, and recommendations you have, the better your online reputation. Online reviews are heavily influential in almost every industry; they are buyers’ first impressions to identify legitimate and trustworthy businesses. It has led to many touting them as the new trust economy.
3. Put Your Intentions Into Action
Online reputation is becoming more important; you must put your intentions into action. You can do this through customer service, blogging, social networking, and content marketing. There are many ways to improve your business reputation online, but what matters the most is how you execute them.
Strengthening your business reputation requires a lot of commitment and effort on your part. Improving your business reputation is an act of building trust; customers are no longer trusting you because you say you are doing something. Instead, they are willing to join you just because you have already proven yourself through your actions.
However, the challenge with online reputation is that it is mainly affected by people’s opinions or critic that they have read, seen, or heard about your organization. Hence it’s essential to back up your reputation management efforts with actions. A strong reputation is like a good brand: it stands for quality and reliability.
4. Be Consistent In Projecting Your Business Image
Being consistent is critical for improving your business reputation. No matter how many times you contact someone, you will appear too random if you keep changing your approach, making it challenging to develop a shared sense of identity with your audience. You need to maintain consistency across all platforms and consistently provide excellent service at the highest level possible.
By reinforcing your messages across multiple channels, be it with social media, branding, or your website – you will be projecting the same image of your company to everyone at all times.
5. Create A Reputation Management Strategy
Reputation management requires time and marketing to handle appropriately. Writing a reputation management strategy is a great place to get started. A reputation management strategy addresses how your business will interact with audiences in both the online and offline world.
However, hiring an expert in reputation management will help you save time and resources and also help in creating a working and professional reputation management strategy for your business. Additionally, reputation management experts will help you execute your strategic plan effectively.
Your business reputation is one of the most important assets you have as a company. It may seem challenging at the beginning to manage your business reputation, but once you get going, it gets much more manageable. One of the most reliable ways to improve your business reputation is by using reputation management software! Reputation management software will not only fix that problem but also encourage new clients to trust you.