A lot of businesspeople have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there regarding search engine optimization, and it can really increase the complexity of this decision.
While an effective SEO strategy will take many months to yield positive results for a business, and the strategy may not make sense for non-SEOers, it can make noteworthy progress in the profits and online exposure of the company.
A lot of businesses are naturally nervous regarding trying something out they aren’t familiar with, but let’s face it, nearly any business decision is going to carry some risks with it. Some can be evaded, and some can result in unexpected and serious development.
The question that needs to be raised, then, is “what SEO risks are worth it?”
Before we get into it, though, let’s put this out there first: the greatest SEO risk a business can make is to keep away from SEO altogether. Everyone got that?
Let’s consider a few more.
- Making and testing large and small modifications
The overall aim of SEO is to get traffic and, at the end of the day, transactions on the website. Neither of those will take place if no one clicks on the website in the first place. So, what if you are getting your website to rank well for certain keywords, but nobody is actually clicking on your link?
There could be any number of reasons for this, and it can take some time to zero in on precisely why it is not performing as well as expected.
And the way to do that is through A/B testing. You are going to have to take one element at a time, whether that is the content, the titles, or the meta descriptions, and test them against new variations.
That is all well and good and even a little obvious. So what makes it a “risk”?
It’ll likely take a bit of trial and error to come up with the correct wording and layout combination that leads to maximum website traffic and transactions. During this time, you may find a blend that does not work wonders at all and ends up lessening what traffic you do have – at least for a while.
The risk is worth it, though, because once you discover the best results, you will be capable of concentrating on that element and continue to drive more traffic and get improved returns.
As you make modifications, you should document what was amended, when it was amended and the date it was first re-crawled by Google after the modification. This will help you correlate ranking movements to modifications made. Simply ensure that you utilize a solid keyword rank checker so your data is valid and useful.
- Getting and giving high-quality backlinks
Why would one business feature a link to the website of another business and risk the website user leaving their webpage?
Backlinks are a well-established part of SEO, and the majority of businesses would like to get as many of them as they can. They help increase rankings and build authority. However, it isn’t simply about being the one with the most links. At times, you need to give a little back.
So, yes, you may risk losing a few website visitors by providing a link to other high-quality websites, but simultaneously, you are showing Google that you’re using and referencing trustworthy websites with established authority.
- Improving the URL structure of your website
Ideally, your homepage URL should be short, with just the company name. It must be short, simple, concise, and easily remembered. Subsequent pages, however, should have targeted keywords and be more specific regarding the content of the webpage.
Even so, you do not want to let the URL get out of hand. If they are too long and descriptive, the search engine will shorten their display with a […] after a cut-off point. So, it may be time to modify some of the URLs with an overhaul of the structure of the website.
Here, the risk is that any sort of alteration like this can impact the rankings. As you modify old URLs and 301 redirect traffic to the new ones, you may see some dips in traffic and rankings.
Balancing Risk & Reward
For any business to succeed, SEO is essential. There are several risks to SEO, some of which are worth taking since they can turn out favourable results for a business. Other risks can harm and delay the digital presence and digital marketing strategy of a business.
As risky as SEO is, the only thing riskier is for a business not to do any SEO at all.
Are you also ready to take these fruitful SEO risks? Call SEO professionals of Dwarika Web Solutions at 1(855) 561-4557 today!