While it may have its limitations, online shopping has provided luxuries once thought unattainable by the average shopper. Whether it be grocery stores providing the ability to place entire orders online to skip the shopping process, or clothing retailers providing augmented reality functionality to ‘try on’ clothing while at home; the online shopping landscape continues to amaze. What isn’t amazing about these expansions, however, are the customer expectations that continue to expand alongside of them; namely the expectations related to order fulfillment. Though many praise Amazon for its convenience, it has bred a certain level of expectation regarding shipping speeds and costs. The average shopper understands that a Prime membership provides them with some of the fastest shipping speeds in the industry, but this also sets an industry standard that many smaller retailers can’t meet. With threat of these expectations driving smaller retailers out of their respected markets, they’re left to contemplate what’s right for their business and their customers: free or fast shipping? Providing fast shipping will often come with a cost, whereas offering free shipping will likely come with a longer lead time. In the case of most shoppers, free is always better! For more information on the way in which smaller retailers are jumping over the hurdles of order fulfilment in the online shopping space, read on to the resource supported alongside this post.
The Importance Of Shipment Tracking presented by Westfalia Technologies, an warehouse automation company
