In an exciting development, Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced a pioneering partnership with the Los Angeles Rams, becoming the NFL team’s Proud Fitness Partner. This collaboration promises to ignite a fusion of fitness and fandom, offering an unparalleled experience for health enthusiasts and Rams supporters.
Xponential Fitness, a trailblazer in the industry, boasts an impressive portfolio of ten diverse fitness concepts, spanning verticals such as Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga. Through its mission to make boutique fitness accessible to everyone, the company operates a network of studios across 49 U.S. states and Canada and through master franchise agreements in 19 additional countries.
Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness, expressed his excitement: “We are incredibly proud to join forces with the Los Angeles Rams. This partnership represents a tremendous opportunity for us to introduce our family of brands and their exceptional fitness experiences to the team’s passionate fanbase. Our collaboration goes beyond just fitness and sports; it’s about fostering a vibrant community where health, entertainment, and camaraderie converge.”
The partnership between Xponential Fitness and the Los Angeles Rams extends beyond the gym and the field, as the two organizations will collaborate to make a lasting impact within the greater Los Angeles community. Jennifer Prince, Rams Chief Commercial Officer, echoed this sentiment, remarking, “We are delighted to welcome Xponential Fitness to the Rams family. Their commitment to providing innovative and accessible fitness options aligns perfectly with our mission to inspire and unite our fans. Together, we will create unforgettable and impactful experiences for fitness enthusiasts and Rams fans.”
As part of this groundbreaking alliance, Xponential Fitness and the LA Rams plan to unveil an engaging content series featuring workouts hosted at various Xponential brand studios, with members of the Rams Cheerleaders leading the sessions. This unique offering will not only captivate fitness enthusiasts but also provide them with an inside look at professional athletes’ training regimens.
Moreover, Xponential Fitness and its diverse portfolio of brands will have a prominent presence through digital signage at SoFi Stadium on Rams game days, ensuring their brand and message resonate with the team’s dedicated fanbase.
This pioneering partnership between Xponential Fitness and the Los Angeles Rams transcends the boundaries of traditional collaborations. It represents a harmonious fusion of two entities dedicated to empowering individuals, fostering a sense of community, and promoting holistic well-being. As the Rams continue their quest for excellence on the gridiron, Xponential Fitness will be a steadfast companion, inspiring fans and fitness enthusiasts to embrace an active and fulfilling lifestyle.
